Outsourcing marketing execution rests on an assumption: content production is interchangeable. A brief goes in, output comes out — regardless of who…

Most B2B companies communicate their products to the wrong audience. Not out of ignorance — but because the internal forces shaping product…

Enterprise AI projects have a failure pattern. And it almost never comes down to the technology — it comes down to when…

€800,000, three years of lead time, an SAP lobby inside the customer's organization — and me as a one-person team for a…

On March 19, 2015 — at CeBIT Hannover — I presented a system that let users query enterprise data through natural language.…

How marketing leaders can own AI topics credibly without risking their credibility — and why the difference between hype and impact is…

Marketing as a strategic function — in the language of leadership. What CEOs really want, and why marketing so rarely delivers it.

Technically strong products, weak positioning. A pattern that repeats itself across the cloud industry — and it has nothing to do with…