marketing that moves markets.
15+ years in b2b technology. cloud, ai, data. i build brands and markets — with proven impact at enterprise level across the dach region.
Led the most successful Rebranding Day in the history of a leading European telco — from strategy to market launch.
Co-developed the GTM strategy for a new cloud segment — from blank page to multiple enterprise customers with more than €1M ARR. Profitable from day one.
Built a scalable lead generation program with qualified first meetings at C-level and a first closed POC deal as a direct result of the campaign.
New products, new markets — from positioning to the first enterprise customer.
Brand leadership in complex international structures with measurable market impact.
Pipeline programs that deliver qualified opportunities and closed deals.
Technical depth for credible communication at decision-maker level.
Building and leading international marketing teams focused on results.
Convincing at board level — internally and with enterprise clients.
How marketing leaders can own AI topics credibly without risking their credibility — and why the difference between hype and…
leadershipMarketing as a strategic function — in the language of leadership. What CEOs really want, and why marketing so rarely…
go-to-marketTechnically strong products, weak positioning. A pattern that repeats itself across the cloud industry — and it has nothing to…
let's
talk.
Leadership role, advisory mandate or strategic exchange — Vienna and remote.